Perpetua is a cutting-edge advertising optimization platform designed to empower brands, agencies, and sellers with the tools they need to maximize their advertising potential. With a focus on eCommerce platforms such as Amazon, Walmart, and Instacart, Perpetua provides a comprehensive suite of solutions that streamline advertising operations and drive business growth.
Perpetua's Core Offering: Advertising Optimization
At the heart of Perpetua's offerings is its advertising optimization technology. This technology leverages advanced algorithms and machine learning to automate and optimize advertising campaigns on various eCommerce platforms. By analyzing vast amounts of data, Perpetua's technology can make intelligent decisions about where and when to place ads, maximizing visibility and return on investment.
Amazon Advertising Software
Perpetua's Amazon Advertising Software is a powerful tool for businesses selling on Amazon. This software provides a range of features designed to optimize Amazon advertising campaigns, including keyword harvesting, bid optimization, and advanced reporting. With these tools, businesses can gain a competitive edge in the Amazon marketplace, driving sales and improving their bottom line.
Walmart Advertising Software
For businesses selling on Walmart, Perpetua offers its Walmart Advertising Software. This software uses the same advanced algorithms and machine learning technology as the Amazon Advertising Software, but it's tailored to the unique characteristics of the Walmart marketplace. With this software, businesses can optimize their Walmart advertising campaigns, increasing visibility and driving sales.
Instacart Advertising Software
Perpetua's Instacart Advertising Software is designed for businesses selling on Instacart. This software provides a range of features designed to optimize Instacart advertising campaigns, including bid optimization, advanced reporting, and keyword harvesting. With these tools, businesses can gain a competitive edge in the Instacart marketplace, driving sales and improving their bottom line.
Amazon Demand Side Platform Managed Service
Perpetua's Amazon Demand Side Platform (DSP) Managed Service is a comprehensive solution for businesses looking to maximize their advertising potential on Amazon. This service provides businesses with access to Amazon's Demand Side Platform, a powerful tool for managing and optimizing digital advertising campaigns. With this service, businesses can leverage the power of Amazon's DSP to drive sales and grow their business.
eCommerce Business Intelligence
Perpetua's e-commerce Business Intelligence solution provides businesses with the insights they need to make informed decisions about their e-commerce operations. This solution leverages advanced analytics and machine learning to analyze vast amounts of eCommerce data, providing businesses with actionable insights that can drive growth and improve profitability.
AMC: Amazon Marketing Cloud
Perpetua's AMC: Amazon Marketing Cloud is a powerful tool for businesses selling on Amazon. This tool provides businesses with access to Amazon's Marketing Cloud, a comprehensive suite of marketing tools designed to drive sales and grow businesses. With this tool, businesses can leverage the power of Amazon's Marketing Cloud to optimize their marketing campaigns and drive growth.
Use Cases of Perpetua
- Product Optimization: Perpetua can be used to generate and optimize product titles for Amazon listings, simplifying the process for performance marketers and leading to more effective A/B testing.
- Sales Boost: Perpetua can help brands increase sales significantly by using Amazon Marketing Stream's hourly performance insights for intraday campaign optimization, leading to increased campaign efficiency and reduced advertising cost of sales (ACOS).
- Market Expansion: Perpetua's optimization and intelligence software can be used to launch and optimize ads on Walmart, providing brands with a strategic advantage in this market and helping them reach their growth goals.
Perpetua Pricing Plans
- Starter: This plan comes for $250 per month.
- Growth: This plan comes for $550 per month.
- Pro: This plan comes for $550 per month and a percentage of spend managed in Perpetua.
- Enterprise: This is a custom plan.
Alternatives of Perpetua
- Teikametrics: This is a comprehensive end-to-end PPC software solution that offers bid automation, a fully automated campaign creator, an efficient keyword management system, and a dedicated Amazon expert to help with strategy and implementation.
- Quartile: Quartile provides customizable rule-based automation and important features like a simplified campaign creator to help sellers save time.
- Pacvue: Pacvue is a robust tool that offers a simple campaign creator and the ability to view performance on an hourly basis and adjust bids accordingly to increase efficiency.
Few Final Words on Perpetua
Perpetua is a comprehensive advertising optimization platform that provides businesses with the tools they need to maximize their advertising potential. With a range of solutions designed for various eCommerce platforms, Perpetua empowers businesses to drive sales, grow their business, and achieve their advertising goals.