DataHawk is an eCommerce analytics platform designed to help Amazon and Walmart sellers, vendors, and agencies optimize their business operations and boost sales performance. By automatically collecting and analyzing millions of data points across products, keywords, and search queries, DataHawk provides actionable insights on search rankings, product trends, buy box status, reviews, and more.
Key Features of DataHawk
- DataHawk provides highly customizable dashboards and analytics, enabling users to generate detailed reports on Amazon or Walmart products, keywords, Best Sellers Rank (BSR), finance, and advertising data.
- Keyword Rank Tracker allows users to monitor the ranking of keywords, measure their efficacy, and generate keyword ideas, thereby helping in optimizing SEO strategies.
- Sales Rank Tracker enables users to track and benchmark changes in product details and performance, including fluctuations in Best Seller ranks, keyword ranks, price, reviews, star ratings, sellers, buy box, and listing data.
- Amazon ASIN Tracker allows users to monitor changes in their products' listing reviews and correlate the data with sales velocity.
- The Profit and Loss Tracker provides a comprehensive view of financial performance, helping users make data-driven business decisions.
Use Cases of DataHawk
- Alert Automation: DataHawk's Product Alerting Tool allows users to receive daily email alerts based on custom triggers and rules related to changes in any product on Amazon, whether they be yours or your competitors'.
- Data Integration: DataHawk allows users to connect a dedicated DataHawk database to their BI tools and other destinations, providing access to consolidated and automated data collection and storage.
- Listing Optimization: DataHawk's Listing Optimization tool helps improve the visibility of product listings by monitoring competitors' strategies and pinpointing the listing details that impact search performance.
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- Sellics: A powerful tool for Amazon sellers, Sellics offers features like profit dashboard, PPC manager, ranking optimization, and product research.